Striking EV concept revives iconic nameplate

The reborn Borgward is at it once more, with this, the Isabella concept – reviving a nameplate the corporate used all through the 1950s and 1960s.

The now Chinese-funded German emblem has taken the wraps of this 2+2 electrical coupe on the Frankfurt motor display, designed by means of former Mini design boss, Anders Warming.

Although it won’t function glaring design hyperlinks to its 1950s ancestor, the Borgward Isabella concept does convey unfashionable cues like a two-tone external paint and internal trim color schemes, whilst additionally combining trendy and futuristic parts like a pillarless mid-section and a coupe-like roofline.

There’s a bit of little bit of Porsche Panamera within the total form, whilst the sharp face and diamond-shaped badge may just simply be incorrect for certainly one of Renault’s design research. It’s a big beast, too, measuring metres lengthy 1.nine metres broad.

Inside, the futuristic glance continues, with a minimalistic method to switchgear, flowing traces, and a curved panoramic show working the width of the cockpit.

“Our aim was to create stylistic synergies between beauty and technology,” mentioned Anders Warming.

Having already launched the seven-seat BX7 SUV within the Chinese marketplace, Borgward is taking a look to go back to Europe greater than part a century after going bust.

The smaller BX5 prototype and Projekt BX6 TS crossovers printed ultimate 12 months additionally trace on the corporate’s plans to take on international locations out of doors of China, all of which give plug-in hybrid generation.

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Striking EV concept revives iconic nameplate

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