Autocar confidential: Subaru’s commitment to the UK, Jaguar XJ, Chinese car makers & more

This week’s snippets of automobile information comprises Jaguar’s XJ, Subaru’s commitment to the UK, Chinese car makers and logo identification struggles.

Subaru’s UK commitment: 

Subaru’s Japanese bosses have showed their commitment to Britain in spite of a downturn in gross sales. Subaru’s UK marketplace percentage was once simply zero.10% closing yr, however product supervisor Lucy Holloway mentioned the new model of the XV crossover is predicted to lend a hand it succeed in 3500 total gross sales this yr.

Jaguar XJ: 

A 50th anniversary model of the Jaguar XJ will seem this yr, forward of the new fashion arriving subsequent yr. Design director Ian Callum mentioned the particular version would have “detail work”, including that the XJ is shut to his center. “1968 was when I decided this is the company I want to work for,” he mentioned. “I will make sure the XJ holds true to its values as we work on the next one.”

Chinese car makers: 

Non-Chinese car makers can have to paintings more difficult to determine their logo identities in the Chinese marketplace if they’re to combat off the problem of emerging home car makers, Citroën leader govt Linda Jackson has mentioned. “The Chinese car makers are moving quickly, learning fast and perhaps taking more risks than we would,” mentioned Jackson. “Some of their cars are very credible, and it will be crucial for us to emphasise our brand values to stand out.”

Electric car problems: 

Maintaining A logo’s identification with an electrical car is a huge problem, in accordance to Kia design leader Seungbin Yim. “Traditionally the grille has shown the identity of a car company,” mentioned Yim, whose company not too long ago introduced a Niro EV thought. “The front of a car is difficult to define without a grille, but it gives you freedom and space. It’s a new opportunity to redesign an identity.”

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Autocar confidential: Subaru’s commitment to the UK, Jaguar XJ, Chinese car makers & more

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