Chinese SUV-giant Great Wall is making ready to release its top class Wey-badged sub-brand in Europe in the early 2020s, consistent with CEO Jens Steingraber.
Speaking to Auto Express on the 2017 Guangzhou Motor Show, the emblem’s leader government showed the emblem has ambitions to transport west early in the following decade. However, it’ll be some time sooner than the Wey marque lands in the United Kingdom, because the company will to start with center of attention on left-hand pressure markets.
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Great Wall’s luxurious model sounded out a possible European access previous this yr on the 2017 Frankfurt Motor Show, attending the German exposition with the XEV plug-in hybrid SUV idea as its headline act.
“The Frankfurt Motor Show was a surprising success for us”, defined Steingraber. “If you want to be in the premium segment you have to be a global player”.
The timing of the Wey’s access into the European marketplace is being dictated by way of the company’s efficiency in China. “When we are able to meet [Chinese] customer demand, then the second step will be to go abroad to Europe and the US”.
Steingraber predicts that Haval – any other Great Wall model accountable for just about 800,000 gross sales in 2016 – will additionally project over to Europe in the longer term, too.
The CEO says Wey will try to entice European consumers by way of positioning itself as a safety-focused model. By the time the company ventures outdoor the boundaries of the Chinese promote it’s prone to have an all-new product portfolio, and two new chassis’ are these days underneath construction. One of those will give a boost to plug-in hybrid era.
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Chinese Wey SUV will hit Europe in 2020s