Ford UK boss: New car deals better than ever thanks to industry pressures

There’s by no means been a better time to purchase a brand new car, Ford’s UK boss has claimed.

Speaking following the announcement of Ford’s absolute best February gross sales figures for 14 years, Andy Barratt defined that the present pressures at the UK car industry intended that there are some remarkable deals to be had in this day and age.

UK new car marketplace decline continues in February

“The canny customer can get a great deal – it really is a buyer’s market if you do your research and know where to look,” stated Barratt (pictured under).

While conceding that the trade fee swing prior to now 12 months has intended that Britain is not getting used to shift over-production in Europe – which means that some reductions had been not to be had – he wired that there are nonetheless many excellent deals to be had.

“There are a lot of new products on the market, and the business is very competitive,” Barratt stated, reflecting at the gross sales of the brand new Fiesta and up to date Ecosport.

Find a deal in your subsequent new car on Autocar’s sister website

“Coupled with that, there are some very sexy PCP provides, which give nice phrases and which construct in some deposit for when the buyer strikes on to the following deal.

“The pricing and flexibility have probably never been so good. It’s proof that if you have the right products, you can succeed.”

Despite this, gross sales of recent automobiles reduced through 2.eight% ultimate month, in large part due to a endured fall in call for for diesel; oil-burning car gross sales had been down through 23.five% ultimate month by myself.

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Ford UK boss: New car deals better than ever thanks to industry pressures

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