Former Lotus boss opens new Ares Design headquarters in Modena

Former Lotus boss Dany Bahar has formally opened an outstanding new headquarters in Modena, Italy, for Ares Design, the customisation and coachbuilding corporate he arrange In 2014, quickly after leaving Norfolk.

Ares now occupies an 18,000-square-metre construction, previously a Fiat and Alfa Romeo dealership, at the outskirts of Italy’s sports activities automotive capital, well-known for its hyperlinks with Ferrari and Maserati. It already has plans to greater than double the dimensions of its premises.

Ares Design finds G-Class and Bentley Mulsanne-based fashions

The corporate has been founded in the new construction for months, however Bahar (pictured underneath) and his long-term spouse and corporate chairman, Dubai-based Waleed Al Ghafari, imagine they now have the apparatus, competence and 110-strong personnel of engineers and artisans to formally declared the new HQ open.

“We were determined not to talk about what we would do in the future,” says Bahar, “however to position ourselves in a place to display issues we had already accomplished.

“We are not launching new cars; we are not re-inventing the wheel. Our kind of business is already 100 years old. But we have taken a new, more comprehensive approach to personalisation and old-style coachbuilding, and the scale of demand has taken us by surprise.”

Ares started buying and selling greater than two years in the past, has finished greater than 200 tasks and already studies winning buying and selling from its most up-to-date annual turnover of round £30million, however it has not too long ago begun taking over extra complete and profitable tasks following its meeting of a seven-strong core frame of buyers.

Ares Panther printed as bespoke V10 supercar with pop-up headlights

New tasks come with the not too long ago printed Project Panther (a ‘re-imagining’ of the De Tomaso Pantera the use of a Lamborghini Huracán base automotive), a Tesla Model S taking pictures brake, a mammoth 4×4 known as X-Raid in keeping with the Mercedes-Benz G-Class (most sensible image), and a sleek two-door Bentley coupé (unofficially dubbed Brooklands Two) created from a four-door Mulsanne saloon. The newest mission is ‘Project Pony’, an evocation of Ferrari’s 365 GT4 2+2 and 400i, in keeping with the most recent GTC4 Lusso.

Prices range from round £265,000 for a Porsche 964 utterly re-engineered for 991 and 997 mechanicals, suspensions and inner electronics, to £572,000 for the Mercedes founded X-Raid. “Our clients rarely talk much about price,” Bahar says. “Our main job is helping our clients achieve their dream. We have discovered a great and rising demand for that.”

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Former Lotus boss opens new Ares Design headquarters in Modena

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