Hyundai is progressing with its interior design and engineering of its upcoming Toyota HiLux and Ford Ranger competitor because it seeks to go into the heavily-contested, however very talked-about ute marketplace in 2021.
Speaking to the media on the Detroit motor display this week, Hyundai Australia’s head of public members of the family, Bill Thomas, mentioned that whilst the ute isn’t 100 in keeping with cent showed but, it’s being smartly won through those who can provide it the golf green mild.
“At a high level, it has been well received, but It’s not quite signed off [for production],” Thomas mentioned.
“It’s not 100 per cent signed off, it’s in development and it’s at a certain stage and it has been well received but it’s not 100 per cent go yet.”
If it will get the general inexperienced mild (which we suspect is most likely), Thomas says it’s conceivable that we can see it unveiled in some shape or some other in 2020, earlier than it is going into full-scale manufacturing through 2021.
For years, the South Korean logo has been lacking out in a booming section now not simply in Australia but additionally ute-loving markets equivalent to Thailand. Nonetheless, Hyundai has been hesitant concerning the ute class given its different priorities, like its new luxurious logo Genesis and setting up the N department for its efficiency fashions.
Building a Ranger rival – which might probably require a standalone platform, and subsequently an enormous funding – won’t essentially have large gross sales attainable in already established markets equivalent to Australia, and it differs from the lifestyle-orientated Santa Cruz ute idea (pictured) which made its public debut on the 2015 Detroit motor display.
Hyundai may also forgo any form of platform sharing with competition, as is the case with the Ford Ranger/Mazda BT-50 and Nissan Navara/Mercedes-Benz X-Class.
“[Platform sharing would be] very unlikely, it’s most likely going to be a 100 per cent Hyundai job and engineered by ourselves, I would be very surprised if there were any plans to share platforms,” mentioned Thomas.
That loss of sharing might also prolong to sister logo Kia, with the corporate’s head clothier, Peter Schreyer, admitting to CarAdvice lately that there are “no plans at this time [for a ute]” from the corporate.
Last 12 months, Hyundai Australia’s leader working officer, Scott Grant, instructed CarAdvice the ute for the North American marketplace and our marketplace will probably be separate merchandise.
“About 12-18 months ago HMC began its own study for developing a light commercial vehicle, for our part of the market as well as what North America would like,” Grant mentioned regarding the lifestyle-focused Hyundai Santa Cruz.
“You’ve seen the developments for North America [Santa Cruz] and that is not applicable to our market but our market program is still in development and we’re confident in having it on the other side of 2020.”
When it launches, the Hyundai ute is anticipated to be a dual-cab four×four, similar to the present crop of big-sellers that comes with the Toyota HiLux and Ford Ranger.
MORE: Hyundai Santa Cruz protection
MORE: Hyundai information, evaluations, comparisons and video
Hyundai ute set for 2021, unlikely for Kia