New Pandora Station Captures The Essence of Truck Life
My father’s 1987 Chevy Silverado used to be as pivotal to my more youthful years as anything on the time. We would load the garden mowers as much as lower my grandmother’s grass, preventing at Dairy Queen afterwards. The Super Pig (KSUX 105.7) would give you the soundtrack on the ones sizzling summer season days. With the home windows down, a Misty Slush in my arms, and a just right nation jam at the radio, it used to be simply every other quintessential Iowa summer season.
Stories & Songs
My Chevy truck tale is one of 1000’s, however the commonality that runs regardless that each and every is the foundation in the back of the Chevy Truck Centennial. The 100-day commemoration, introduced lately on the State Fair of Texas, introduced with it two particular version vehicles, branded products, and the Truck Legends buyer loyalty program. Now a brand new Pandora station, Chevy Truck 100, has introduced at the side of the centennial birthday party. Country track enthusiasts know the affection many of their favourite artists have for the Silverado, together with Luke Bryan, who says his circle of relatives all the time had Chevy vehicles at the farm.
“At its most basic level, every song tells a story, while the very best songs also make an emotional connection with the audience,” defined Record Producer and Songwriter, Frank Rogers. “For artists, many of us grew up riding in a Chevy truck, making it a natural way to tell the story of our experiences.”
How Country Boys Roll
Interesting sufficient – for me anyway – nation songs on the whole make me assume of Chevy vehicles. When I used to be finding out to force, I did so throughout the cab of my father’s 87 Silverado. And apart from me blowing a couple of stops indicators (a lot to my father’s unexpected alarm), no longer a lot modified. Even regardless that I used to be riding, we nonetheless loaded the mowers up, we nonetheless handed in the course of the Dairy Queen, and nonetheless cranked the rustic tunes on 105.7. Even if the music doesn’t point out a Chevy truck, I straight away assume of a bowtie anyway.
“Our customers have created millions of memories associated with our trucks, be it working in the field or job site, cruising with friends or camping with families,” stated Sandor Piszar, Chevrolet Marketing Director. “That connection with generations of people is a defining characteristic of Chevy trucks, and something few other brands can match.”
I firmly consider the Ram and F-150 are cast machines, however for GM to carry a presence on this manner is literal gold in a aggressive truck marketplace. Where I grew up in Iowa, it used to be Chevy all of the manner. In my highschool, a Chevy truck used to be what you aspired to force. Yes, we had pals in highschool who had been all in regards to the Ford and Dodge vehicles, however they spent extra time protecting their place than us Chevy guys did.
Sure, my profession within the automobile trade has taught me such things as this are subjective; you’ll be able to go back and forth to different spaces of the rustic and to find wallet of F-150 and Ram fanatics. It’s simply that, the place I come from, a small, rural Iowa farming neighborhood, it used to be the bowtie or not anything. When the women sought after to hang around on the bowling alley on Saturday night time, they rode with the Chevy boys. When the fellas sought after to shoot fireworks off within the nation for the 4th, the only with the Silverado used to be obligated to force. My old flame used to be a Chevy woman. She joked that if I ever insisted on a Ford, I might wish to get familiar with the sofa following our wedding ceremony. It’s simply how it used to be. It used to be the herbal order of issues.
“For our fans, a reference to a Chevy truck is something they can instantly relate to, helping make the story relevant to their life as well,” Rogers added.
Chevy is calling fanatics and enthusiasts to supply their enter at the new station and proportion their favourite songs about Chevy vehicles. The station is up and operating as we talk with a just right selection and blend. I’ve been jamming to Tracy Lawrence, Tim McGraw, or even Bobby Goldsboro’s Summer (The First Time) from 1968. I haven’t heard that during ages, no longer since my days on AM radio. The Suzy Bogguss hit Drive South used to be a pleasant marvel too. That one, from 1992, strikes a chord in my memory of the ones quintessential Iowa summers.
Carl Anthony is Managing Editor of Automoblog and is living in Detroit, Michigan.