Opinion: why the Mercedes G-Class outlived the Land Rover Defender

The Defender would possibly dangle a fond position in lots of a center nevertheless it wasn’t an enormous benefit maker for Land Rover. 

By distinction, Mercedes wised up in the early 1990s to remodeling the G-Class from a workhorse similar to the Defender to a luxurious off-roader that used to be succesful on all terrains but additionally appealed to decadent consumers round the international. 

2018 G-Class: S-Class tech meets oldschool 4×4 nous

Although the Defender’s gross sales exceeded the G-Class’s when it ended manufacturing in January 2016, the moderate Defender offered for not up to part the worth of the moderate G-Class, so the Merc’s benefit margins have been extra trade pleasant. The Defender additionally confronted an increasing number of stringent protection and emissions laws that made proceeding its manufacturing a problem. 

For all the ones causes, the G-Class has controlled to hold on the place the Defender didn’t. Just ultimate month, we noticed a G-Class run-out particular, making sure the present iteration of the off-roader milks the whole thing it may well prior to the new one arrives. 

There’s numerous doable for the subsequent Defender, due in 2019, however key to its long run good fortune is its skill to be winning in the manner that the G-Class has. Until then, Germany reigns preferrred. 

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Mercedes-Benz G-Class overview

Mercedes-AMG G63 overview

Mercedes-Benz GLS overview 

Opinion: why the Mercedes G-Class outlived the Land Rover Defender

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