While the Ranger nonetheless trails the Toyota Hilux in general sales, Ford will likely be hoping the all-new Raptor will assist it pull further forward of its Toyota rival in 4×4 sales.
Last month, Ford offered 2892 4×4 Rangers – 12 greater than Toyota offered 4×4 HiLuxes – for a 23.7 consistent with cent proportion of the hotly-contested phase.
HiLux is easily forward within the four×2 class, with January sales of 980 in comparison to the Ranger’s 368 gadgets, regardless that nearly all of the ones are fleet sales.
Ford is (naturally) billing the Ranger Raptor as a halo product and, whilst product communications supervisor, Damion Smy, wouldn’t be drawn on numbers, he did “expect Raptor to generate interest in the entire Ranger line-up”.
“It’s definitely not a volume seller, but it’s a halo car in the same way Focus RS and other Ford Performance models shine a light on that nameplate,” he stated.
“Raptor is a full-time Ford Performance model not bound by limited build numbers and frankly, we should be able to get as many as we can, based on customer demand, but won’t talk numbers.”
Smy additionally fielded numerous questions on Raptor’s small-displacement diesel engine below the bonnet, given pageant from competitors like VW’s upcoming 190kW Amarok, along with the Mercedes-Benz X-Class and its 190kW powertrain.
“Raptor is set general capacity. This isn’t a dress-up equipment or a fairly changed Wildtrak both, it’s a completely engineered product. It’s were given its personal critical chassis changes, it’s were given its personal suspension device and it’s about all the Raptor package deal.
“In terms of powertrain, obviously, diesel is strong in this segment, so diesel makes sense over petrol. So we’ve gone for an engine that gives response and drivability. And, it’s a brand-new engine, not used in anything else, and it’s about response”.
“Raptor has a better response than its 3.2-litre sibling, and that’s what a Raptor driver would want… larger diesel has a better towing capacity and better payload, but the new powertrain is for a different customer.”
Ranger XLT and Wildtrak make up about two-thirds of all sales, so be expecting the Raptor to draw in each way of life consumers and cashed-up tradies who need the nice appears and additional equipment within the Raptor.
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Raptor to boost 4×4 Ranger sales further beyond HiLux