Subaru is to be relaunched within the UK after a variety of lean years for the Japanese logo, in keeping with Paul Tunnicliffe, managing director of IM Group, the UK importer of Subarus.
Two all-new models in line with the corporate’s new Global Platform – the XV crossover and the Impreza hatchback – are due in showrooms through the start of 2018 and an all-new Forester is anticipated to reach in 2019.
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Tunnicliffe informed Autocar that Subaru’s UK annual gross sales had slipped to “around 3500 units” lately, losing from a height of about 12,500 in 1999 – “although, admittedly, 6000 of that total was WRX Impreza models”, he mentioned. Last 12 months, Subaru offered 1.1 million cars globally.
Marketing director Chris Hawken has simply appointed a brand new, London-based promoting company and mentioned the corporate has been carrying out buyer clinics.
He informed Autocar present Subaru consumers have been most often founded in rural spaces and praised Subaru’s everlasting all-wheel power for “providing absolute security in all weathers”.
Hawken added: “There are crossover owners who assume their car is a 4×4, when many are front drive.”
Tunnicliffe mentioned Subaru’s heavy engineering bias approach it’s “more likely to spend money under the skin than on soft-touch plastics for the interior”. One of Subaru’s most powerful fits might be ‘real-world’ protection. Its new platform has already been confirmed to be capable to taking a high-speed frontal affect from a 2.Five-tonne automobile and containing the wear forward of the windscreen and entrance doorways.
Subaru’s failure to prosper all over a length of large enlargement within the UK crossover market has confused many within the UK business, specifically as the logo was once some of the originators of the style, launching the Forester and Legacy Outback greater than 20 years in the past.
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