Mercedes-AMG has aggressively expanded its type lineup in contemporary years, pushing downmarket with a variety of V6-powered ’43’ fashions. Now, it’s increasing its footprint in an excessively other manner, with a devoted full-service dealership in Sydney.
Rather than rubbing shoulders with four-cylinder A-Classes and diesel trucks, the showroom might be devoted to high-performance automobiles with a three-pointed celebrity on their nostril.
The world-first standalone dealership, dubbed AMG Sydney, is housed in the Kingsford Smith Airport precinct. As you’d be expecting of a typical dealership, it'll be provided to promote and repair automobiles, however Mercedes-AMG additionally plans to host occasions for the media and ‘important’ consumers.
On the outdoor, the louvres of the development had been designed to reflect the design of AMG HQ in Affalterbach, Germany. At evening, it lighting up crimson as a result of, neatly, crimson makes issues cross sooner – proper?
All instructed, round 15 personnel might be readily available on the dealership, together with a devoted AMG emblem supervisor. Everyone running in the showroom has been educated on the Mercedes-AMG academy in Affalterbach.
“We are very proud to open our second stand-alone store here in Sydney,” Tobias Moers, AMG boss, stated.
“It is a great chance to underline the importance of the Australian market to our brand and to ensure that our customers can experience the AMG spirit as well as the ideal service for their car – everything of course Affalterbach approved.”
The Sydney dealership joins a showroom in Setagaya, Tokyo, as the one devoted Mercedes-AMG showrooms. But the place the Australian dealership stands by myself, the Tokyo showroom is hooked up to a Mercedes-Benz dealership and, crucially, gained’t provider your automotive.
“AMG Sydney defines the next stage of our sales initiative. With it, we ensure exclusive and competent care for existing and potential AMG customers at the point of sale,” Moers stated. “This facility serves as a role model for future stand-alone projects in other major cities, which are already on the drawing board.”
The new AMG Sydney dealership is open for industry.
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World’s first Mercedes-AMG dealership opens in Sydney